The Ian Black Project
The Ian Black Project
In the summer of 2003, I self-published my first novel, Three Blind Mice under the pseudonym, Ian Black. I have since written two parts of this trilogy of novels and created a visual marketing campaign to attract potential readers capture the look and feel of The Tangled Web Trilogy.
Ian Black LogosThe Concept
As a graphic designer and a writer, I thought it was essential to create a visual brand for an otherwise unknown author like myself. These logos create an association to my work as Ian Black.
Three Blind Mice CoverThe Concept
The cover features a simple chessboard theme with three pawns, reflecting on the theme of manipulation throughout the story. This theme echoed throughout the rest of the visual marketing campaign I designed, and served well to gain interest in the book and generate sales.
The Cradle Will FallThe Concept
As part of a trilogy of novels, I thought the cover artwork for the subsequent novels should be similar to the first novel with a slightly different touch to the theme. With the cover for The Cradle Will Fall, the chessboard was repeated and an image of a cradle was created. That image was placed dangerously at the edge of the board to reflect the title.
Keeping in step with the changes made to the theme with The Cradle Will Fall, I wanted the cover to maintain the chessboard theme with the added spider web in the background. I entirely created the image of the snow globe (A plot point in the novel) to be in the center of the chessboard.
three Blind Mice Mice Poster 1The Concept
The lead images in this poster campaign were used to illustrate the fact that there are two narratives in the story which are darkly similar to one another. This is a rendition of the female protagonist in the story.
Three blind Mice Poster 2The Concept
Once again, the lead images in this poster campaign were used to illustrate the fact that there are two narratives in the story which are darkly similar to one another. This is a rendition of the male protagonist in the story.
Three biind Mice poster3the Concept
For the final piece of this marketing campaign, I decided to bring the two prior posters together. The photos were stripped of their once striking color and placed on opposite sides of the page, illustrating how diametrically opposed the two characters are.
Three Blind Mice Poster& BillboardThe Concept
The idea was to create a roadside billboard to promote the release of my first novel, Three Blind Mice, incorporating the themes of the story and book cover. I wanted to continue the theme of the book, placing the main character in the story, Sloan, in the front, holding a pawn with the chessboard and the protagonist, Judy in the backdrop.
The Cradle Will Fall BillboardThe Concept
For this image, I wanted something dark and intriguing with a hint of danger. The gray color palette along with the eye watching the cradle fall from the shadowy tree, make for a disturbingly intriguing image.Both projects required Original Photoraphy, image rendering and Photoshop and Illustrator and layouts in Indesign.
Hush BillboardThe Concept
For this image, the billboard/poster for the final installment of the Tangled web Trilogy, Hush, I wanted something striking image. Using and rendering an image m 0f a broken baby doll head (a theme in the story ), accompanied by the spider web in the background and the haunting tagline. The goal was to use a striking image and a small amount of text to make a point of the direction of this story. Aside from being a billboard, this was also used as a display poster and the image for the invitations sent out for the launch party.
Hush posterthe Concept
For this poster, I used a photograph a model (the same man used in the Three Blind Mice Poster) and after rendering the eye color to green. I attached a clipart image of the figure standing in the shadows. I changed the background color to blue to match the color of the book’s cover, accenting the eerie, mysterious theme presented in the story.
Hush Poster 2The Concept
For this piece, I went for a dramatic noir-style. I using the clipart image of the frightened woman to project the concept of fear and the shadowy image of the Kewpie doll behind her to project the idea of something to be afraid of, I tied it all together with a haunting quote from the book Throughout the entirety of all three campaigns the effort was capturing the multiple themes throughout each story and capturing them with a simple striking image.